We aim to be recognized as one of the world’s most important, innovative and indispensable brands with our high quality hookah tobacco, which we carefully produce in our own laboratories.
In order not to compromise on our quality, our commitment to all our team-mates, meaningful and clearly framed quality foci is an inevitable part of our success.
We are pursuing people-oriented policies against everyone we are responsible for in our relations and production processes.
We develop a production process based on the reduction of environmentally friendly wastes, energy use and water consumption.
By seeing responsibility consciousness as the sine qua non of our growth strategy, we are working hard to fulfill the responsibility of our business.
To follow the constantly developing technology, to stay connected with research and development, to turn the technological developments into advantages.
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